
An eBusiness strategy should not be limited to how a business interacts with its customers online. Electronic business could be defined as an information system or application that performs a business process. So, your eBusiness strategy needs to support your business processes, which should be designed to support your objectives as an organisation.
In other words, eBusiness is not just about how you do business on the web—it’s about how you do business.
Our eBusiness strategies convert your business objectives into understandable, achievable online action plans, applying web-based technologies to solve complex business issues.
We have helped:
- an educational institution connect with its international agent network, eliminating geographic barriers and returning control to the user
- an automotive manufacturer integrate offline and online branding and marketing initiatives to achieve year-on-year record sales
- a large transport and freight organisation re-brand and establish a communications platform and infrastructure that is delivering high-value sales leads and improved customer service
- a government organisation secure funding for a three-year, multi-million dollar online program.
During our strategic planning engagements we seek to:
- leverage and enhance existing systems and work practices
- challenge the status quo to stimulate productive change
- provide innovative ideas that shift current perceptions
- communicate our recommendations clearly and to the right people, so the proposals are enthusiastically adopted, implemented and maintained
- stay focused on the needs of those who will use the business solutions.

Our solutions are not clouded by vendor alliances or partnerships. Our consultants stay up-to-date on all of the software advances in their area of expertise. Not just the innovations of one vendor. We will work alongside you to ensure that the strategy makes sense to the business and, most importantly, to the customer.
From the strategy phase, we can help you turn your plans into projects, deliverables and results.

For more information about iFocus and to discuss how we can help you achieve your eBusiness ambitions, please contact us.