16 August, 2007
After 7 years of operation, iFocus has established a new logo and brand identity that will underpin the next phase of growth for the leading online services and solutions firm.
The unveiling of the new brand identity took place at an exclusive launch event on Tuesday 14 August 2007 atop the tallest residential building in the world, Melbourne’s Eureka Tower. The iFocus guest list included existing clients as well as business, government and community leaders.
“Our new identity allows us to acknowledge that the first phase of the company’s development is now behind us. The market has matured, and we are ready to take the next step in our growth” says iFocus Managing Director, Greg Muller.
“To survive, a business must align to the (current and future) needs and expectations of their employees, the market and of course their customers. At iFocus we operate in a space that is changing rapidly. We need to continually reinvent ourselves to stay appealing and relevant to our customers and future employees”, says Muller.
iFocus’ aim was to create a brand that could be quickly identified with and recognised easily.
“Being a professional services firm with broad capabilities it has been a challenge to succinctly define who we are and what we do. I believe our new tagline, ‘Online Possibilities’ represents a simple, instantaneously recognisable identity and definition for iFocus” adds Muller.
The idea behind the colour spectrum is to reflect diversity, the existence of ‘endless possibilities’ and that every client’s needs are different. At the centre of the ‘IRIS spectrum’ element is the spark of innovation, a core brand value of iFocus. The lines around the IRIS again represent the many paths and opportunities available.
iFocus completed its formal industry launch activities with an event in Brisbane, held at Gianni Portside on Tuesday 21 August.
For all media enquiries please contact:
Gillian Inglis
Marketing Manager
iFocus Pty Ltd
gillian.inglis@ifocus.com.au
Phone: 03 8807 0100